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Microsoft

A series to promote the Microsoft & D&AD's design exhibition.
Featured on the Microsoft website and covered the exterior of The Truman Gallery in London.

Microsoft website showing Karl Bridgeman photograph.

Microsoft supported six creatives — Dominic Wilcox, Hattie Newman, Gaurab Thakali, Tom Harnett O’Meara, and The Yarza Twins — in a six-week challenge to solve everyday problems.

Their solutions, used both digital and traditional methods and were showcased at the D&AD Festival in London. These ranged from a colour-changing suntan lotion to a signal-blocking dog house, a plant pot with legs to find water, and a directing jacket to prevent collisions.

Microsoft website showing Karl Bridgeman photograph.
Microsoft website showing Karl Bridgeman photograph.
The Truman Gallery, London